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ADVERTISE, SPONSOR AND DONATE
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Sponsorship Opportunities 2008 GWAS Spotlight and Show Book Ads Large Screen Banner Ads
Sponsorship Opportunities
The GWAS Steering Committee thanks you in advance for your generous contributions to the Show's success! Please note that some sponsorship levels are limited. Please reserve early to ensure your Farm's recognition in our advertising! Sponsorship positions are reserved by email. You will then receive a contract by email or fax to return with payment within 10 days. Please make checks payable to ABR. Contact Billie Rogers, 303-644-5244 or email Billie@DutchValleyRanch.com with questions.
Sponsorship opportunities open on November 15, 2007 at noon Mountain Standard Time and priority is established by date/time stamp of sender's email after 12:00 MST. Final deadline for sponsorships is February 28, 2008, but they usually sell out in November!
Billie Rogers, Sponsorship Coordinator
136 Dutch Valley Rd
PO Box 208
Bennett, CO 80102
Billie@DutchValleyRanch.com
Phone: 303 644-5244
Cellular 303-594-4216
Fax: 303-644-5244
Gold Sponsor ($3000) (Limit 5)
4' x 10' Banner displayed in Arena. 2 Complimentary Stalls in Preferred Location, selected in order of application received. Additional adjoining stalls may be purchased; maximum of 6 stalls per farm, including complimentary stalls. Gold Sponsors are first in line to pick stall locations!!
1 Priority Parking Pass in the reserved lot for show weekend.
4 tickets to Saturday night dinner, at a reserved table for you and your friends.
1 Championship Class Sponsorship
4 Class Sponsorships
Logo on front cover of show book and in a prominent location in the Spotlight catalog, plus any other advertising medium used at the show.
Half Page Ad in Show Program Book [b&w]; camera ready ad copy provided by Sponsor. Half Page Ad in The Spotlight [color]; camera ready ad copy provided by Sponsor. Listing and Logo on ABR/GWAS Website.
Recognition on Sponsor Page in Show Program Book & The Spotlight and announcements during the show.
Silver Sponsor ($1500) (Limit 14)
4' x 10' Banner displayed in Arena.
1 Complimentary Stall at Preferred Location, selected in order of application received. Additional adjoining stalls may be purchased; maximum of 6 stalls per farm, including complimentary stalls. Silver Sponsors usually get a choice of high visibility stall locations!!
1 Priority Parking Pass in reserved lot for show weekend
2 tickets to Saturday night dinner
4 Class Sponsorships
Quarter Page Ad in Show Program Book [b&w]; camera ready ad provided by Sponsor.
1/3 Page Ad in The Spotlight [color]; camera ready ad provided by Sponsor. Listing (name only, no logo) on ABR/GWAS Website.
Recognition on Sponsor Page in Show Program Book & The Spotlight.
Gift Bags Sponsor ($500)
Sponsor must include 400 logo items along with 400 ranch fliers.
Championship Sponsor ($100) (please specify halter or fleece class)
1 Championship Class Sponsorship announcement and listing.
Recognition on Sponsor Page in Show Program Book.
Class Sponsor ($50) (please specify halter or fleece class)
1 Class Sponsorship announcement and listing.
Recognition on Sponsor Page in Show Program Book
2008 GWAS Spotlight & Showbook Advertising
EARLY BIRD DEADLINE – JANUARY 15, 2008--Extended through February 5, 2008
EARLY BIRD SPECIAL - $25 SAVINGS per ad
Advertise in BOTH Publications and receive a DOUBLE BONUS – another $25 savings per ad
$50 EARLY BIRD + $50 DOUBLE BONUS = $100 TOTAL SAVINGS!!!!Why should you advertise in BOTH catalogs?
~ Spotlight mailed to over 4000 AOBA members.
~ Showbook handed to each exhibitor and the general public.
~ Excellent retention and use beyond this year.
~ Best priced full-color and black/white advertising than any other magazine!
~ Double exposure and a cost break by advertising in BOTH catalogs!!!What is the cost per catalog?
SPOTLIGHT FULL COLOR PRICING
~ 1/3 page herd sire and treaty sale advertising is $300 - $275 Early Bird add Double Bonus = $250.
~ 1/4 page farm or vendor ad is $300 - $275 Early Bird add Double Bonus = $250
~ 1/3 page farm or vendor ad is $400 - $375 Early Bird add Double Bonus = $350
~ 1/2 page farm or vendor ad is $450 - $425 Early Bird add Double Bonus = $400
~ Full page farm or vendor ad is $825 - $800 Early Bird add Double Bonus = $775SHOWBOOK BLACK AND WHITE PRICING
~ Business Card: $50 - $25 Early Bird. (No Double Bonus applies to Business Cards)
~ 1/4 Page: $100 - $75 Early Bird add Double Bonus = $50
~ 1/2 Page: $140 - $115 Early Bird add Double Bonus = $90
~ Full Page: $270 - $245 Early Bird and Double Bonus = $220What are the ad sizes?
SPOTLIGHT
~ 1/3 Page Herd Sire and Treaty Sale is 7 1/2" x 3 1/8"
~ 1/4 Page Farm or Vendor Ad is 3 5/8" x 4 7/8"
~ 1/3 Page Farm or Vendor Ad is 7 1/2" x 3 1/8"
~ 1/2 Page Farm or Vendor Ad is 7 1/2" x 4 7/8"
~ Full Page Farm or Vendor Ad is 8 1/2" x 10 7/8" Bleed is 8 3/4" x 11 1/8"SHOWBOOK
~ Business Card Ad is 2" x 3.5" - Vertical or Horizontal
~ ¼ Page Ad is 3.5" x 4.5"
~ ½ Page Ad is 8" x 5"
~ Full Page Ad is 8" x 10"What if I really want to get my ranch out there for the best price available?
~ Advertise in one of the PRIME locations for the best price you can find anywhere!
SPOTLIGHT
Inside back cover and Inside front cover for only $1160
Back cover for only $1370SHOWBOOK
Inside back cover and Inside front cover for only $320
Back cover for only $350Please Note: Farm ads in the Spotlight featuring herd sires must feature at least one herd sire in the herd sire section of the catalog.
What if I have previously advertised with Able Publishing and want to use that ad again?
~ All you do is contact Steph Pride at (785) 537-0320 or email her at steph@llamabanner.com and she will be more than happy to help set up your current and new advertising needs to fit this years ads, please note that you must contact her as she will not allow me to make those decisions for you.
For any questions on Showbook or Spotlight advertising, contact Donna Miller at 970-535-4198 or email coloradodreamsalpacas@hughes.net.
How do I sign up ?
Ring Information Banner Ads
A Powerful Marketing Opportunity at GWASPut your farm’s dynamic Banner Ad on the Ring Information Displays.
Large Judging Event Countdown Displays will be positioned at both exits from the Alpaca barn into the event rings as well as at Show central and at the fleece show. They will display the next 4 events for each ring and be the place for exhibitors to watch to make sure they do not miss their events. Also alpaca information will be displayed at each ring for those viewing the judging. Farms will be encouraged to bring their laptops to monitor these intranet pages from their stalls.
Effective
At the header of this display page, a banner ad will be displayed and changed every 10 seconds. With the top alpaca breeders from across the country watching this display closely for 3 days, this is the place for you to project you farm’s image or your stud’s qualities or more.
With 10 seconds of presentation, a dynamic banner ad will have the most impact with the opportunity to have at least 3 or 4 messages covered. The easy options to prepare your farm’s banner ad are described below. One option is that we will make a dynamic banner ad from your images and messages for just $100 if you prefer.Pricing
The proportion of time that your banner ad is displayed is expressed in the percentage of time over a day that your banner ad is shown on every display. For example, booking 5% for your 10 second Ad will result in it being shown every 20th time or every 200 seconds (3.3 minutes) or 18 times an hour or 162 times in an 8am to 5pm day on every display.
Day Amount
Price
Friday
Every 1% of time booked
$20
Saturday
Every 1% of time booked
$20
Sunday
Every 1% of time booked
$10
Each farm will be limited to a maximum of 10% of each day to allow many farms of every size the chance to participate at this economical price. This will be no limit to the number of different banner ads submitted as long as they are booked in multiples of 1% each day. For example, a farm could book Ad A (the farm image ad) for 2% on Friday, Saturday, and Sunday, Ad B (the Black stud ad) for 1% on Friday, Ad C (The white stud) for 2% on Saturday, and Ad D (the open farm day) for 2 % on Sunday.
Copy Format Specs
The size for all ads will be standard Leaderboard Banner Ad (728 by 90). There will be a large file size restriction of 1 megabyte because of the broadband 801.11g network. The Banner ads will need to be e-mailed as attachments to Michelle.Ledwich@TeddybarAlpacas.com before April 28, 2008. They must have the same file name as the booking sheet file name. They can be Flash or GIF or any standard internet banner ad format. There will be no public internet access so there is no need for any click-thru URL.
How to create your Farm’s banner ads
The banner ads for the Monitor display page need to be LeaderBoard (728x90) in size and will be displayed for 10 seconds. This is time for at least 3 different messages each lasting about 3 seconds. Each frame can have a number of images such as your logo and farm images as well as the messages. Keep the size of the images down to match the size of the banner ad.
The following link describes some of the features of good banner ads:
http://www.sitepoint.com/article/basics-create-ads-workThis site gives you some steps and links to make your own banner ad:
http://www.buildwebsite4u.com/building/banners.shtmlThis software does a reasonable job of letting you make a banner ad that fits the requirements of the Monitor banner placement:
http://www.bannermakerpro.com/index.htmlFinally, this site has a number of sample banner ads that you can customize:
http://www.bpath.com/QuickBanner/qbr_info.dbmView a Sample Banner Ad with the correct specifications
If all this seems complicated, then we offer a service using Floating Chair Design to construct a quality banner ad to your specifications. Plan the 3 frames and the images and text messages on each of the 3 frames together with any farm color and font that you want to use. We will put the GIF banner ad together with transitions and send it back to you for approval. This service costs only $100 for each banner ad and remember that you may want a couple for the farm image and your top stud for example.
This is the information that is required to help make a great banner ad for your farm. Get this information together early because the deadline for being able to help with the production of your ad is March 31, 2008.
Again, the banner ad will be 728 by 90 pixels (Leaderboard size) and will run for 10 seconds. This is about enough time for three phases (slides) or messages. For each phase you should think about the message desired and it is great if the messages flow from first to second to final conclusion. You should indicate your Ranch’s standard color(s) and font for the messages. The ad will be viewed from a distance so short pieces of text of about 6-8 words per phase would be ideal. It is also best if the pictures are easily recognizable for the same reason.
Please indicate for each message phase the images that you want on the banner ad and it is expected that your logo will be one of these images. You are responsible for ensuring that all images are free of copyright constraints. Moving transitions of the text and images will be provided to attract attention to your complete message. Examples of URLs to your web site or PDFs of your promotional material will also help with an integrated style for your banner ad.
We will provide a draft banner ad within 2 weeks of your e-mailed guidelines for your review. The production service includes one round of revisions which will be returned as the final result within a week of your e-mailed revision requests. Additional revisions can be made for an additional charge. Of course you own the resulting banner ad for your web site, the next show, or your big Google campaign.
Add the number of banner ads that you want developed by the Monitor service to your booking form and include the payment with your booking form. Separately send all the images and instructions to B_Sully@FloatingChairDesign.com and they will return your created banner ads by e-mail for your review.Copy Id Convention
All Ad identifiers (file names) must start with your farm ARI Id followed by your own identifier for your ad. Note that this name of the file of the banner ad must be the same name that you specified on the Booking sheet.
Booking
The time will be reserved on a first come basis and is expected to sell out quickly at this special pricing. The banner ads themselves do not need to be sent separately until a week before the show but the names of the files need to be specified in the booking. You can also optional pay for us to design and create your banner ads for $100 each. Add any such requests to the booking sheet.
1. Save and fill out the Large Screen Banner Ad Booking Form [Word]
2. Email the completed form to Donnamae Miller
3. Print out the form and mail it with your check payable to ABR to:
GWAS
P.O. Box 1965
Estes Park, CO 80517When both your mailed payment has been received and also your e-mailed booking details have been received, your booking will be made firm and an e-mail confirmation of the booking will be sent to you. The Booking Deadline will be April 21, 2008. The copy deadline will be April 28, 2008.
Please e-mail any questions to Michelle.Ledwich@TeddybarAlpacas.comGuaranteed Delivery
This will be a risk free guaranteed delivery agreement. An audit trail of every display of your ad on all three monitors as well as farm laptops will be kept and e-mailed upon request after the show. The ads should be shown at least 96 times per day for each 1 % of the day purchased. If the ads are shown less than 95% of the contracted number of times, you will be entitled to a pro-rated refund.
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